Biggies Burger has reached Rs 100 crore in revenue and is planning to scale its business fivefold by March 2028. The company intends to grow its footprint in Tier 2 and Tier 3 cities using a franchise-led expansion model.
Biggies Burger, a fast-food brand started by former IT professional Biraja Rout, has hit a revenue milestone of Rs 100 crore. The company currently operates more than 150 outlets spread across 16 states in India.
Scaling Through a Franchise Model
The business began as a small kiosk in Bengaluru, funded by an initial investment of Rs 20,000. Following early success, the company shifted to a franchise-led model to manage rapid expansion. This approach allows the brand to scale its physical presence across the country without the high cost of owning every outlet directly. The company reports that it has sold over five million burgers since its inception.
Strategy for Future Growth
Looking ahead, the firm has set a revenue target of Rs 500 crore by March 2028. A core part of this growth strategy involves moving into Tier 2 and Tier 3 cities, where the company sees untapped potential for Western-style fast food tailored to local preferences. The brand has been incorporating localized flavors into its menu to appeal to a broader customer base beyond major metropolitan areas.
Investor Context and Competition
The Indian quick-service restaurant sector remains highly competitive, with established domestic and international players vying for market share. Companies in this space often face challenges such as rising food inflation, intense pressure on profit margins, and the need for consistent supply chain management. Investors tracking the fast-food segment typically focus on same-store sales growth, the rate of new store openings, and the ability of a brand to maintain profitability while expanding rapidly.
Biggies Burger’s reliance on a franchise model brings both benefits and operational risks. While it lowers the initial money needed for expansion, the company must ensure that each franchise maintains strict quality control and operational standards to protect brand reputation. The primary monitorable for the business over the next few years will be its ability to execute this aggressive expansion plan while managing the costs associated with scaling its logistics and supply chain network across diverse Indian markets.