Bajaj Electricals Sells Nirlep Cookware Unit: A Strategic Leap to Supercharge Core Electronics Growth!

Overview

Bajaj Electricals is selling its loss-making Nirlep cookware division to concentrate on its main consumer electronics business. This strategic move aims to boost profits and expand into new, high-margin product categories. The company is also refining its brand strategy for Bajaj, Morphy Richards, and Nex by Bajaj.