Whalesbook
Musician-turned-businessman Badshah has launched Shelter6, a new premium vodka brand co-created with Cartel Bros. The brand aims to capture at least 25% of India's vodka segment and achieve a ₹700 crore valuation within three years. Focusing on unmatched quality and superior product, Shelter6 is now available in Maharashtra, with plans for nationwide rollout within months and international expansion thereafter. The launch taps into the growing demand for premium spirits among Indian consumers.