Atelier Expressions, part of the TVS Venu group, is set to acquire a majority stake in luxury sweets brand Khoya by August 2026. This acquisition integrates the premium mithai maker into the company's existing luxury portfolio to expand its market reach across India.
Atelier Expressions, the premium lifestyle division of the TVS Venu group, has announced an agreement to take a controlling stake in Lonestar Hospitality Private Limited, which operates the luxury sweets brand Khoya. The deal, which involves an undisclosed investment amount, is scheduled to close by the end of August 2026, subject to customary closing conditions.
Strategic Fit in Luxury Retail
Founded in 2016 by Sid Mathur, Khoya specializes in premium, handcrafted Indian sweets designed to cater to a modern consumer base. The brand has built its reputation by blending traditional recipes with a contemporary presentation, often consulting with food historians to maintain a high standard of culinary authenticity. For Atelier Expressions, this acquisition represents a move to deepen its footprint in the premium food and beverage segment.
Khoya will now be part of a curated collection of brands under the Atelier Expressions umbrella, which already features international names such as the French porcelain house J.L. Coquet and the home décor brand Hedon. By incorporating a domestic luxury food brand, the company is diversifying its portfolio beyond its current focus on lifestyle and home goods.
Operational Continuity and Expansion
Following the acquisition, Sid Mathur will continue to oversee the day-to-day operations and business execution of Khoya. The management structure is intended to remain stable, ensuring that the brand maintains the artisanal quality that initially defined its market position. The collaboration is expected to provide the capital and strategic support necessary for Khoya to scale its operations and increase its physical presence in major Indian markets.
Investors may monitor the progress of this integration, specifically how the company manages the logistics of expanding a luxury, perishable food product brand across different regions. A key factor to track will be the company’s ability to maintain profit margins while scaling, as luxury food retail often involves higher overhead costs related to supply chain quality, packaging, and store locations. Furthermore, as the consumer preference for premium, branded traditional sweets grows, the success of this acquisition will likely depend on whether the brand can sustain its niche appeal while entering a broader consumer market.