Whalesbook
Scaling Operations and Expanding Reach
The new funding will help address immediate operational challenges caused by strong consumer demand, especially during busy festive periods. Alaya By Stage3 plans to increase its operational capacity, strengthen its supply chain, and upgrade warehousing. Scaling inventory and production are key priorities to support new collections and product lines.
Offering Affordable, Stylish Indian Wear
The Gurugram-based company offers design-focused ethnic wear at accessible prices. This strategy aims to capture market share by providing an alternative to high-end designer labels and cheaper, lower-quality options. Sales occur via the brand's website and major online marketplaces like Nykaa Fashion and Amazon.
Expanding Offerings and Embracing AI
Alaya By Stage3 is broadening its portfolio by launching Alaya Kids, a children's ethnic wear line, as part of its vision for a larger lifestyle brand. Co-founder and CEO Himanshi Kamra noted the need for more inventory and a stronger backend infrastructure to sustain growth and move towards profitability. The company is using AI across design, merchandising, marketing, and supply chain to streamline operations and improve scalability.
Investor Confidence and Growth Plans
Co-founder and Chief Business Officer Jatin Grover highlighted AI's role in improving marketing and planning, which helps create leaner operations. Investors, including a Delhi-based angel investor and Anukul of Brightbridge Advisors, pointed to the brand's rapid growth, efficient use of capital, and strong product-market fit. Alaya By Stage3 is on track for Rs 20 crore in annual revenue and targets Rs 50 crore ARR within two years. Future plans involve expanding its presence in international markets, entering new regions, and investing further in products and AI for better margins.