Starbucks India Strategy Shifts to High Gear: 500th Store Milestone and Deepened Tata Partnership Highlight Growth Focus

Overview

Starbucks Global CEO Brian Niccol has identified India as a central pillar of the company's international strategy, calling it one of its fastest-growing markets. As Starbucks prepares to open its 500th store in India, Niccol emphasized the continued importance of the Tata partnership, the resilience of its local sourcing model, and a strategic focus on premium formats and 'right store, right place' expansion to build India as a long-term growth engine.