Aditya Birla's Rs 5000 Cr Jewelry Gamble: Can Indriya Dethrone Tanishq Amidst Big Losses?

Overview

Aditya Birla Group's jewelry brand Indriya is rapidly expanding, aiming for 100 stores by FY26 with a ₹5,000 crore investment. Despite reporting a ₹333 crore net loss in FY25, CEO Sandeep Kohli believes the brand, focused on unique design and customer experience, will break even within a year and compete with established players like Tanishq.