Jewellery Brands Launch Festive Discounts and Schemes Ahead of Dhanteras

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AuthorWhalesbook News Team|Published at:
Jewellery Brands Launch Festive Discounts and Schemes Ahead of Dhanteras
Overview

Leading jewellery brands across India are rolling out attractive discounts, special schemes, and rewards on gold, diamond, and silver jewellery to attract customers for Dhanteras. Offers include significant price reductions, complimentary gold coins, reduced making charges, and innovative savings plans, encouraging early shopping and catering to diverse buyer preferences.

As the auspicious festival of Dhanteras approaches, Indian jewellery retailers are actively promoting festive offers to boost sales. Companies like Lucira are offering a 20% discount on diamond prices plus a free gold coin. Jewelbox is providing up to 25% off on diamonds, 50% off making charges, and a free gold coin for purchases over ₹1 lakh, alongside assured delivery and savings plans. Limelight Diamonds, a lab-grown diamond brand, is giving 30% off on diamond value and 100% off making charges until October 26th, highlighting the growing popularity of lab-grown alternatives due to rising gold prices. Malls like Phoenix Mills are also featuring rewards for high-value purchases and bank offers. Other brands such as Malabar Diamonds, Caratlane, and Zen Diamond are presenting various discounts on making charges and unique gold accumulation schemes. The overall sentiment among jewellers is optimistic for strong demand during the festive season.

Impact:
This news is highly relevant for consumer spending sentiment in India. Increased sales for jewellery brands can indicate strong consumer confidence and discretionary spending power, positively impacting related stocks and the retail sector. Offers might also stimulate demand for gold and diamond commodities.

Impact Rating: 7/10

Definitions:

Dhanteras: An Indian festival celebrated two days before Diwali, considered auspicious for purchasing gold, silver, utensils, and property.
Making Charges: The cost charged by jewellers for crafting a piece of jewellery, typically calculated as a percentage of the metal's value or a fixed amount per gram.
Lab-grown diamonds: Diamonds that are created in a laboratory using advanced technological processes, possessing the same chemical, physical, and optical properties as mined diamonds but at a lower cost.

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