Motilal Oswal Financial Services has launched coverage on Blue Star with a 'Neutral' rating and a target price of ₹1,950, suggesting a 10% potential gain. The report highlights Blue Star's consistent market share growth in RAC, strong leadership in commercial refrigeration and air conditioning, focus on high-value MEP projects, and profitability boost from backward integration, outperforming peers like Havells India and Voltas.