Whalesbook
Infibeam Avenues plans a substantial ₹500-700 crore investment over three years to transform Rediff.com into an AI-first super-app ecosystem. The initiative will integrate communication, commerce, and productivity via RediffOne, launch the consumer UPI app RediffPay, and introduce the AI-driven video platform Rediff TV. This strategy positions Infibeam Avenues as a pure-play fintech and AI payments company, leveraging Rediff.com's strong brand and user base.