Whalesbook
Digital Surge, Financial Squeeze
Women in India are increasingly embracing digital financial tools, yet a significant gap persists in their access to credit, investments, and insurance products. Women now constitute 47% of India's internet users, a steep rise from just 20% in 2014. Their digital payment usage has climbed to 42% in FY25E, nearing parity with men's 49%. Despite this digital prowess and a demonstrated lower risk profile, they remain underrepresented in key financial markets.
The Data Speaks: Lower Risk, Less Reward
Reports indicate women are better borrowers, with prime borrowers forming 66% of women compared to 60% of men, and delinquency rates standing at a lower 1.6% versus men's 2.2%. Their mutual fund folio sizes have also grown substantially. However, their participation in credit and investment products remains marginal: just 17% of active personal loans, 13% of credit card portfolios, and 23% of mutual fund Assets Under Management (AUM).
Bridging the Gap
Experts argue that communication and product design within the Banking, Financial Services, and Insurance (BFSI) sector are often gender-agnostic or male-centric, failing to capture women as primary decision-makers. This oversight represents a substantial missed opportunity, with women constituting a large cohort of working professionals. Tailored financial solutions that address women's specific needs for flexibility and clarity could unlock trillions in investment, lending, and insurance markets.