India's non-banking financial companies (NBFCs) are entering a phase of strong, broad-based growth, with total assets under management (AUM) projected to exceed ₹50 lakh crore by March 2027. This expansion is fueled by robust consumption demand and supportive macroeconomic conditions, including rationalized GST rates. While key segments like vehicle finance and personal loans are expected to perform well, challenges such as increased competition from banks and rising delinquencies in unsecured MSME loans persist. Funding from banks remains a concern for mid-sized NBFCs, highlighting the need for strategic navigation.