Stock broking platform Groww is seeing a notable shift as lower-quality Options & Futures (F&O) traders exit, while high-quality, engaged users increase and trade more actively. This has led to a 10-20% rise in Average Orders Per User (AOPU), driven by experienced traders. Groww's co-founder sees this as a healthy churn. This development occurs amid broader concerns from rivals like Zerodha about potential revenue impacts from SEBI's derivatives reforms. Groww reported a 12% net profit rise to ₹471 crore in Q2 FY26, with active users reaching 14.8 million.