Financial platform Groww has introduced US stock trading, allowing users to buy over 10,000 international shares and ETFs through its GIFT City license. The move aims to diversify revenue away from its heavy reliance on domestic futures and options trading. This expansion comes as other Indian brokerages like Zerodha and Angel One also race to capture growing investor interest in global technology and AI-related stocks.
Groww has officially launched its US stock trading services, allowing users to invest in global markets directly from their existing accounts. Through its license from the International Financial Services Centres Authority (IFSCA) in GIFT City, the platform has partnered with US-based Alpaca Securities to enable this feature. This allows the firm to offer cross-border investment capabilities while operating within the established regulatory framework for international financial services in India.
The new service provides access to over 10,000 stocks and exchange-traded funds (ETFs) listed in the US, including major technology, electric vehicle, and semiconductor companies. A key feature of the offering is fractional investing, which allows users to buy small portions of shares that might otherwise be expensive to purchase in full, effectively lowering the financial barrier for retail investors to own high-value global stocks.
This strategic expansion is a significant step as Groww works to reduce its dependency on domestic futures and options (F&O) trading. Recent financial reports for the June quarter indicated that F&O activity comprised 52 percent of the company’s total revenue. By adding global equities to its product suite, the platform is aiming to build a more comprehensive wealth management model, helping it retain users who are seeking to diversify their portfolios beyond local indices.
Indian investor sentiment has increasingly favored international markets, driven by the strong performance of global technology leaders and the desire for exposure to emerging fields like artificial intelligence. Many investors are also looking for ways to hedge against potential currency depreciation. However, investors using these services should consider the inherent risks, including currency fluctuations, international market volatility, and the specific cost structures—such as brokerage or foreign exchange fees—that may apply to cross-border trading.
Competition in the global trading segment is intensifying among the country's top brokerage firms. Other major players including Zerodha, Angel One, and Upstox have also secured approvals from the GIFT City regulator to offer similar services. As these platforms compete to capture the growing demand for global assets, investors may monitor how the companies manage service quality, execution speed, and regulatory adherence in this new segment.