Flipkart's Super.money Ventures into Buy Now, Pay Later with Bank Partnerships for Growth

Overview

Flipkart-backed super.money is preparing a significant expansion into the Buy Now, Pay Later (BNPL) market by partnering with regulated banks and lenders. The move aims to drive growth beyond its existing UPI payment services and compete with established checkout finance players. The company plans to offer BNPL as a checkout option on e-commerce sites and within its app, positioning itself as a comprehensive credit-supported shopping destination.