Flipkart's Fintech Secret: 470,000+ RuPay Cards Issued! See How They're Revolutionizing Digital Credit!

Banking/Finance

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Updated on 12 Nov 2025, 05:08 pm

Fintech platform super.money announced a significant achievement, having facilitated the issuance of over 470,000 RuPay credit cards through partnerships with Axis Bank, Utkarsh Small Finance Bank, and Kotak811 in the past year. This effort aims to broaden access to digital credit, particularly for underserved populations in India. The company also reported that more than 1.8 million RuPay credit cards have been linked to the Unified Payments Interface (UPI) via its platform. super.money noted a shift in consumer spending patterns, with credit being used more for everyday micro-purchases at local merchants, indicating greater frequency of use for smaller transactions. The firm is also a notable player in the digital payments landscape, ranking as the fifth-largest UPI app by transaction volume according to the National Payments Corporation of India, processing 256.34 million transactions worth ₹9,852.44 crore in September. Prakash Sikaria, CEO of super.money, emphasized the company's commitment to financial inclusion by providing first-time credit cards and contributing to India's digital economy. The company is backed by the Flipkart Group and intends to launch more financial products.

Impact: This news indicates strong growth and innovation in India's fintech sector, particularly in digital credit and payments. It highlights the increasing adoption of RuPay and UPI for everyday transactions, suggesting positive momentum for companies involved in this ecosystem. The focus on financial inclusion also points to potential long-term growth drivers for the digital economy. The impact on Indian stock markets could be positive for listed fintech companies, payment network providers, and banks involved in credit card issuance, showcasing a healthy expansion of digital financial services. Rating: 7/10.

Glossary: Fintech: Short for financial technology, it refers to companies that use technology to offer financial services in new and innovative ways. RuPay: India's own card network, developed by the National Payments Corporation of India. It's an alternative to international card networks like Visa and Mastercard. UPI (Unified Payments Interface): A real-time payment system developed by the National Payments Corporation of India that facilitates instant money transfers between bank accounts on a mobile platform. Financial Inclusion: Ensuring that individuals and businesses have access to useful and affordable financial products and services – transactions, payments, savings, credit, and insurance – delivered in a responsible and sustainable way. Underserved Segments: Groups of people or communities who have limited or no access to essential financial services. Neo-banking: A type of digital bank that operates entirely online without physical branches, often partnering with traditional banks for services.