Whalesbook
The future of premium banking is shifting towards a lifestyle-oriented, hyper-personalized, and digital-first model. Young, affluent, tech-savvy customers under 40 expect banks to integrate seamlessly into their lives with tailored financial products, proactive guidance, and smooth digital experiences. Banks must invest heavily in technology, data analytics, and a customer-centric mindset to compete with agile fintechs and retain loyalty in this evolving landscape.