AU Small Finance Bank Boosts Deposit Rates Amid Competition, RBI Rules

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AuthorVihaan Mehta|Published at:
AU Small Finance Bank Boosts Deposit Rates Amid Competition, RBI Rules
Overview

AU Small Finance Bank has boosted its deposit interest rates across savings accounts, fixed deposits (FDs), and recurring deposits (RDs) effective April 23. Senior citizens can now earn up to 7.75% annually on term deposits, while regular customers can secure up to 7.25%. This strategic move aims to bolster its deposit base amidst intensifying competition among lenders and adapt to evolving regulatory requirements impacting digital liabilities.

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Bank Raises Deposit Interest Rates

AU Small Finance Bank has increased interest rates on savings accounts, fixed deposits (FDs), and recurring deposits (RDs) effective April 23. These adjustments are designed to attract more deposits amid shifting market conditions.

Top Rates for Savers

Senior citizens can now earn up to 7.75% annually on term deposits. Regular customers will receive up to 7.25% on fixed and recurring deposits, with savings account rates reaching a maximum of 6.75% per year. The bank is offering its most attractive yields on medium-term deposits, particularly for 30-to-36-month fixed deposits.

Driving Deposit Growth Amid Competition

These enhanced rates apply to both new and existing customers and are accessible through AU Small Finance Bank's extensive network of over 2,700 branches and digital channels across India. This strategic move aims to capture a larger share of customer deposits as many lenders adjust their strategies to manage liquidity and keep pace with current interest rate trends in a competitive environment. The changes also reflect an adaptation to evolving regulatory requirements, particularly concerning digital liabilities.

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