360 ONE WAM Ltd. plans to expand its share of India's ultra-high-net-worth market from nearly 10% to 13% in the coming years. This strategy follows an 18.4% year-on-year growth in assets under management. The company aims to capture a larger client base as wealth creation spreads to smaller Indian cities.
360 ONE WAM Ltd. is aiming to increase its presence in India’s wealth management sector for the country's wealthiest families. Co-Founder Yatin Shah announced that the firm plans to raise its market share from the current level of nearly 10% to between 12% and 13% over the next few years. This target reflects the firm's ambition to serve a growing number of ultra-high-net-worth households as India's wealth pool expands.
Business Growth and Client Base
As of June 2026, 360 ONE managed wealth assets of nearly 6.8 trillion rupees, representing an 18.4% growth compared to the previous year. The company’s asset management division has also seen its assets cross the 1 trillion rupee mark. Currently, the firm provides services to more than 8,900 families and corporate groups. A key part of the company's strategy involves expanding its reach beyond traditional financial hubs, targeting newly wealthy individuals in cities such as Ahmedabad, Surat, Jaipur, and Kochi.
Market Potential and Competition
The wealth management industry in India is expected to grow significantly, with projections from Deloitte India suggesting the market could reach $2.3 trillion by 2029. This growth is being driven by increased private equity activity and more companies entering the stock market. However, this potential has attracted strong competition. Major financial institutions, including Kotak Mahindra Bank, Axis Bank, and global firms like HSBC Holdings, are also expanding their services to capture this segment. This environment has led to a race for talent, forcing firms to increase compensation to attract and keep experienced relationship managers.
Strategic Position and Partnerships
360 ONE continues to focus on client retention and increasing the productivity of its relationship managers. A significant development in the company's recent history was the acquisition of the Indian wealth unit of UBS Group AG, which was completed last year. This deal included a partnership arrangement allowing the Swiss bank to potentially take a minority stake in 360 ONE, strengthening the firm's position in the global and local market.
Investors should track the company's progress in net new client acquisition and its ability to maintain profit margins amid rising competition for talent. As the company competes with large banks that have extensive branch networks, its success will likely depend on its ability to offer specialized services to the estimated 40,000 to 45,000 families in India with financial wealth exceeding 500 million rupees. Future quarterly filings will be important for monitoring how these expansion efforts affect the company's operational costs and long-term asset growth.