India's investment landscape is transforming, with Portfolio Management Services (PMS) and Alternative Investment Funds (AIFs) witnessing phenomenal growth. Assets under management have surged at a Compound Annual Growth Rate (CAGR) of 31% over the last decade, reaching ₹23.43 lakh crore by September-end. This boom is driven by a growing affluent investor base seeking diversification beyond public markets, with AIFs showing a 49% CAGR and Category II AIFs soaring by 54%.