Mahindra and Samsung Partner for Digital Car Keys in Electric SUVs

Mahindra & Mahindra, in a groundbreaking partnership with Samsung, is set to introduce digital car keys for its upcoming electric SUVs. This collaboration integrates the digital key functionality directly into Samsung Wallet, allowing drivers to use their smartphones as car keys, thereby phasing out traditional physical keys. Initially, this innovative feature will be available for new Mahindra eSUVs launching from November. A phased rollout will also be implemented for existing Mahindra vehicles through software updates at service centres. The feature will be accessible on Samsung Galaxy Z and S series devices released after 2020, with plans to expand to the A series.

Impact: This partnership signifies a major step in automotive technology integration, enhancing user convenience and digital experience for electric vehicle owners. It positions Mahindra & Mahindra at the forefront of digital innovation in the Indian automotive sector and demonstrates Samsung's expanding role in the Internet of Things (IoT) and digital services. The success of this feature could influence future automotive accessory trends and collaborations. Rating: 8/10

Difficult terms: * OEM: Original Equipment Manufacturer. This refers to a company that manufactures products or components that are used in another company's final product. In this context, Mahindra & Mahindra is an automotive OEM. * NFC: Near Field Communication. A short-range wireless technology that allows two devices to communicate when they are brought close to each other, typically within a few centimetres. It is used here for unlocking and starting the car. * Digital Keys: Electronic credentials stored on a device, such as a smartphone, that can be used to authenticate and grant access to a vehicle, replacing physical keys.