Honda Elevate ADV Edition SUV Launched in India Starting at Rs 15.29 Lakh

Honda Cars India Ltd. (HCIL) has launched the new Elevate ADV Edition, a sportier and more adventurous version of its popular SUV, Elevate. This flagship variant is priced starting at Rs 15.29 lakh (ex-showroom) for the manual transmission and Rs 16.46 lakh for the CVT automatic version, with dual-tone options costing an additional Rs 20,000. The ADV Edition is designed to appeal to young, dynamic consumers seeking both style and performance, embodying Honda's "BOLD.MOVE" philosophy.

Visually, it features a glossy black front grille, accented hood decals with orange highlights, blacked-out roof rails, ORVMs, and body mouldings, along with ADV-specific decals and orange accents on fog lamps and alloy wheels. The interior sports an all-black theme complemented by orange stitching and trims. Under the hood, it retains the 1.5-litre i-VTEC petrol engine. Key safety features include the advanced Honda SENSING suite, six airbags, Vehicle Stability Assist, and more. It also comes with Honda Connect, a connected car platform, and extensive warranty options.

Impact This launch could positively impact Honda Cars India's sales and market share in the competitive compact SUV segment, potentially boosting investor confidence in the company's product strategy and its ability to cater to evolving consumer preferences for stylish and feature-rich vehicles. The introduction of advanced driver-assistance systems (ADAS) further enhances its appeal in the premium SUV market. Rating: 6/10

Difficult Terms Explained: CVT (Continuously Variable Transmission): An automatic transmission that can change seamlessly through a continuous range of effective gear ratios, offering smoother acceleration than traditional geared automatics. Honda SENSING: Honda's suite of advanced driver-assistance systems designed to enhance safety and reduce driver burden. Collision Mitigation Braking System: A system that uses sensors to detect potential frontal collisions and automatically applies the brakes to reduce impact severity or avoid the collision. Lane Keep Assist: A system that helps keep the vehicle centered within its lane by making small steering corrections. Adaptive Cruise Control: An advanced form of cruise control that automatically adjusts the vehicle's speed to maintain a safe distance from the vehicle ahead. Road Departure Mitigation: A system that alerts the driver if the vehicle begins to drift out of its lane and can apply steering or braking to help keep it on the road. Vehicle Stability Assist (VSA): An electronic system that helps drivers maintain control of their vehicle during extreme steering maneuvers or in slippery road conditions. Traction Control System (TCS): A system that prevents the drive wheels from spinning excessively during acceleration. Hill Start Assist: A system that temporarily prevents the vehicle from rolling backward when starting on an incline. LaneWatch camera: A camera system that displays a view of the passenger side blind spot on the infotainment screen when the turn signal is activated. Honda Connect: Honda's connected car technology platform, offering remote control and monitoring features via a smartphone app.