Whalesbook
Tata Motors has reignited competition in the SUV market with the launch of the revived Sierra nameplate, starting at an aggressive Rs 11.5 lakh ex-showroom. This move aims to directly challenge key players like Hyundai Creta, Maruti Suzuki Grand Vitara, and Mahindra Scorpio-N/Thar. The new Sierra blends iconic design with modern tech and safety, targeting younger digital natives, with an electric variant planned for 2026-27.