TVS Motor & Bajaj Auto: Will This Shocking Nostalgia Strategy Revive Fortunes Like Royal Enfield?

Overview

Inspired by Royal Enfield's successful turnaround, TVS Motor Company and Bajaj Auto are reportedly exploring a nostalgia-driven business strategy. This approach, which revitalized Royal Enfield under Siddhartha Lal, focuses on leveraging historical brand elements, potentially to capture market share and enhance brand appeal.