Rationalized Goods and Services Tax (GST) rates and strong festive demand have pushed sales in India's sub-Rs 10 lakh car segment to multi-year highs. Nearly 78% of cars sold in September-October 2025 were priced below Rs 10 lakh, with the Rs 5 lakh to Rs 10 lakh bracket accounting for 64% of total sales. This surge, benefiting manufacturers like Maruti Suzuki, was driven by lower effective taxes and increased affordability, reviving interest among price-conscious buyers.