Choice Equities Initiates Hero MotoCorp Coverage With 'Buy' Rating
Choice Institutional Equities has started covering Hero MotoCorp with a 'Buy' rating and a Rs 6,000 target price. This positive view follows the two-wheeler giant's strong performance in Q4FY26 and the full fiscal year 2026, driven by broad-based growth and improved profit margins.
Growth Drivers: Demand, Products, and Pricing
The brokerage report highlights several key factors supporting Hero MotoCorp's performance. Demand for entry-level motorcycles is expected to be boosted by the peak marriage season and potential pay commission boosts. Strategic new launches in the competitive 125cc segment, combined with steady average selling price (ASP) growth of about 3% quarter-over-quarter in Q4FY26, are helping improve the product mix.
Inventory Levels and Rural Market Outlook
Dealer inventory levels were brought down to around five weeks by the end of Q4FY26, indicating strong retail sales. Hero MotoCorp's management expects a gradual recovery in rural demand, which is key for volume, and anticipates this will further boost sales in the coming periods.
Earnings Estimates and Valuation
Choice Institutional Equities has slightly increased its EPS estimates for FY27 and FY28 based on recent performance. The Rs 6,000 target price remains unchanged, valuing the company at 18 times forward earnings. This implies a PEG ratio of 1.7x based on projected FY28E EPS.
