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Classic Legends Bets on Scrambler Revival
Classic Legends is expanding its motorcycle range by focusing on the scrambler segment, tapping into the rich history of its Yezdi and BSA brands. This move combines brand legacy with growing rider demand for versatile, classic-styled bikes. The company showed strong performance in Fiscal Year 2026, with sales volume rising 39% year-over-year to 45,011 units. This growth secured its place among India's top ten two-wheeler manufacturers and positions the new scramblers to build on this success. The strategy aims to connect with riders seeking off-road capability and street performance, leveraging the emotional appeal of these historic brands.
Riding on Heritage: Yezdi and BSA's Scrambler Legacy
India's premium motorcycle market, valued at around $2.4 billion in 2025 and expected to hit $5.8 billion by 2034, is growing fast thanks to higher incomes and a passion for performance and style. Classic Legends is aiming for leadership in the scrambler segment with its Yezdi and BSA brands. These models have a strong heritage: Yezdi bikes were popular for custom modifications in India, and BSA models were adapted for rough terrain as far back as the 1940s. This history provides a powerful story for new scramblers. Competitors are active, with Triumph (Scrambler 900/1200), Ducati (Urban Motard), and Honda (CB350) offering diverse options at various price points. Royal Enfield, a major player in India's premium market, sold over 1.2 million units in FY26, growing 11%, and holds significant share in mid-size segments. Classic Legends' strategy, as noted by co-founder Anupam Thareja, is to appeal to riders seeking authentic classic designs and a genuine riding feel.
Facing Strong Rivals in a Crowded Market
However, Classic Legends faces tough competition. As a private company, direct financial comparisons with large public firms like Mahindra & Mahindra (valued at about $39 billion with a P/E of 20.7x in April 2026) are not straightforward. While Mahindra offers a broad range of vehicles, Classic Legends focuses on the premium niche. Royal Enfield's strong hold, especially in mid-size bikes, is a major challenge. The company previously aimed for 100,000 annual unit sales within a year from late 2024, showing the significant growth needed. Past efforts, like the 2022 Yezdi scrambler launch, must be repeated or improved upon to justify investment in new models. Ensuring reliable ownership and solid engineering, as the company states, will be key to standing out against rivals who also use classic looks and brand appeal.