Bajaj Auto Hits Record Revenue With Premium Bikes, Exports Amid Slowdown

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AuthorKavya Nair|Published at:
Bajaj Auto Hits Record Revenue With Premium Bikes, Exports Amid Slowdown
Overview

Bajaj Auto finished fiscal year 2026 with record revenue and profit, selling over 51 lakh vehicles. The company expects India's motorcycle industry growth to slow significantly to 7-9% in FY27, citing inflation and weaker consumer demand. To counter this, Bajaj Auto is focusing on its higher-margin premium 150cc-plus bikes, strong export performance with wider geographic reach, and growing electric vehicle sales. These efforts aim to maintain momentum and protect profits amid economic challenges and tough competition.

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Bajaj Auto's Record FY26 Results and FY27 Industry Outlook

Bajaj Auto finished fiscal year 2026 with strong financial results, achieving record standalone revenue of ₹58,732 crore, up 17% from the previous year. Earnings before interest, taxes, depreciation, and amortization (EBITDA) grew 19% to ₹12,019 crore, and profit after tax increased by 21% to ₹9,825 crore. Total sales volume surpassed 51 lakh units, a new record for the company. This strong performance was achieved despite rising commodity costs and supply chain issues. Looking ahead to fiscal year 2027, Executive Director Rakesh Sharma warned that growth in the Indian motorcycle industry is expected to slow significantly, forecasting a range of 7-9% compared to recent double-digit expansion. This forecast is due to rising fuel prices, ongoing metal inflation, global supply chain problems, and a general weakening of consumer demand, which has already affected sales in April.

Key Growth Drivers: Premium Bikes, Exports, and EVs

To navigate the expected industry slowdown, Bajaj Auto is concentrating on growth strategies that offer better profit margins and reduce reliance on basic commuter bikes. The company's main growth focus is its premium motorcycle range, especially models above 150cc led by the Pulsar brand. Sharma noted that this segment has consistently outperformed the wider industry in most states during the second half of FY26, thanks to updated products. Exports have also become a key growth driver, exceeding 6 lakh units for the second quarter in a row during FY26. The export business is diversifying geographically, with strong growth in Latin America and recovery in other emerging markets, moving beyond its previous main market, Nigeria. Bajaj Auto's electric vehicle (EV) business is also growing, now making up over 20% of domestic sales with improving profits, showing a shift towards cleaner transport. The company is also working to integrate and improve its KTM operations. This project, expected to take about 18 months, will increase India's role in KTM's global production.

Managing Costs and Inflationary Pressures

Bajaj Auto is managing rising input costs, estimated at 3-5% due to higher metal prices. The company raised prices in April and benefited from currency movements, as a weaker rupee around ₹95 to the dollar helped offset some raw material cost pressures through better returns on exports. This approach to cost management, along with a more profitable product mix and currency gains, has kept EBITDA margins above 20% for several quarters, reaching 20.8% in Q4 FY26. This operational efficiency is vital because rising commodity costs for materials like steel and aluminum are squeezing profits across the industry.

Market Rivals and Sector Trends

Bajaj Auto operates in a competitive two-wheeler market, facing major rivals like Hero MotoCorp and TVS Motor Company, as well as international companies like Honda Motorcycle & Scooter India. Hero MotoCorp, the largest player with a wide network, also expects slower growth and faces margin pressures from rising input costs. TVS Motor, the third-biggest manufacturer, is known for its innovation, especially in EVs. Demand is shifting towards higher-capacity bikes across the sector, a segment where Bajaj Auto's Pulsar brand is strong. Overall, the Indian auto sector expects slower growth for FY27, with cars growing 4-6% and two-wheelers 7-9%. Economic factors like ongoing inflation and global uncertainty affect production costs and consumer spending, though recent tax adjustments have supported demand.

Potential Challenges Ahead

However, Bajaj Auto faces significant challenges. Ongoing global tensions and supply chain issues could raise commodity prices, hurting profit margins and possibly requiring price increases that might slow sales. Strong competition, especially in premium and EV markets, requires constant innovation and investment, creating execution risks. Integrating and turning around KTM operations, expected to take about 18 months, is a complex task with potential for unexpected costs or delays. Relying on exports also exposes the company to currency fluctuations and different economic conditions in markets like Latin America and Africa. While Bajaj Auto's finances are strong, a global downturn or major missteps in its strategies could significantly affect its results.

Analyst View and Stock Valuation

Analysts generally view Bajaj Auto positively, with a consensus 'Buy' rating. The average 12-month price target is between ₹9,800 and ₹10,400, indicating modest potential for the stock to rise. As of early May 2026, Bajaj Auto's market value is about ₹2.85 lakh crore. Its price-to-earnings (P/E) ratio is between 26.8 and 32.15. This valuation is seen as slightly conservative compared to the industry average of 32.94, possibly due to analyst caution about the expected industry slowdown, despite the company's strong basics and strategy. The stock has performed strongly long-term, with significant gains over the last three, five, and ten years.

Company's Forward Plan

Bajaj Auto is navigating an expected weaker domestic market by strengthening its position in premium motorcycles, growing its global exports, and expanding its EV business. Its proactive cost management and diverse revenue sources are key to handling inflation and global uncertainty. Analysts largely back this strategy, expecting continued growth and stock appreciation. This is supported by the company's strong execution and position in growth areas, even as the wider two-wheeler market faces slower expansion.

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Disclaimer:This content is for educational and informational purposes only and does not constitute investment, financial, or trading advice, nor a recommendation to buy or sell any securities. Readers should consult a SEBI-registered advisor before making investment decisions, as markets involve risk and past performance does not guarantee future results. The publisher and authors accept no liability for any losses. Some content may be AI-generated and may contain errors; accuracy and completeness are not guaranteed. Views expressed do not reflect the publication’s editorial stance.