Marriott Bonvoy Forges Global Partnership with ICC, Eyes Cricket Fans

TOURISM

Overview

Marriott Bonvoy, the loyalty platform for Marriott International, has become the Official Accommodation Partner of the International Cricket Council (ICC) through 2029. This strategic alliance aims to leverage cricket's massive global fanbase of over 2 billion to boost Marriott Bonvoy memberships and offer exclusive experiences to its 260 million members, driving engagement across key cricket-playing nations.

Global Hospitality Tie-Up

Marriott International's loyalty program, Marriott Bonvoy, has secured a significant partnership with the International Cricket Council (ICC), becoming its Official Accommodation Partner until 2029. The deal aims to tap into cricket's vast global following of more than 2 billion fans.

Leveraging Cricket's Vast Fanbase

This collaboration grants Marriott Bonvoy, with its 260 million members, unparalleled access to cricket's fervent fanbase across continents. Marriott International, operating over 450 properties in markets hosting ICC events, is strategically positioned to cater to teams, fans, and members travelling for tournaments.

Exclusive Member Experiences and Activations

The partnership will involve co-created hospitality offerings at ICC events and bespoke cricket-related content. Marriott executives highlighted the goal of connecting the brand with cricket enthusiasts, particularly in markets like India, Australia, and Sri Lanka where the sport enjoys deep-rooted popularity. The ICC sees this as aligning with its vision of partnering with respected global brands to deliver meaningful value.

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