Goldman Sachs Upgrades Coinbase, Downgrades eToro on Crypto Outlook

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AuthorRiya Kapoor|Published at:
Goldman Sachs Upgrades Coinbase, Downgrades eToro on Crypto Outlook
Overview

Goldman Sachs analysts have upgraded Coinbase to 'buy' from 'neutral', citing its scale, brand strength, and projected revenue growth exceeding peers through 2027. They also increased Coinbase's price target to $303. Conversely, eToro was downgraded to 'neutral' due to intensifying competition and potential cost increases, with its price objective lowered to $39. The firm remains constructive on the brokerage and crypto sectors heading into 2026.

Goldman Sachs Favors Coinbase Amidst Crypto Sector Re-evaluation

Goldman Sachs has signaled a selective constructive stance on brokers and crypto firms for 2026, anticipating growth fueled by a robust retail trading environment and regulatory advancements. Analysts led by James Yaro highlighted the ongoing convergence of traditional retail brokerage and crypto trading, which is expected to drive competition and influence market share dynamics.

Coinbase Earns Top Rating

The investment bank upgraded Coinbase Global, Inc. (COIN) from neutral to buy, simultaneously raising its price target to $303 from $294. This suggests an anticipated upside of over 30% for the cryptocurrency exchange's stock. Shares responded positively, trading 4.3% higher early Monday following a broader crypto market rally. Yaro pointed to Coinbase's significant scale and strong brand recognition as key differentiators supporting above-peer revenue growth and market share gains. He projects a 12% compound annual growth rate (CAGR) in revenue for COIN through 2027, outperforming the 8% expected for its peers, a trajectory bolstered by best-in-class customer acquisition costs.

eToro Faces Competitive Headwinds

In contrast, eToro Group Ltd. (ETOR) was downgraded to neutral from buy, with its price objective cut to $39 from $48. The stock dipped 1.2% in premarket trading. The analysts noted that while eToro offers healthy growth, it faces intensifying competition across its core markets and products. This competitive pressure could lead to higher customer acquisition costs, pricing adjustments, and impact planned expansion in the U.S.

Broader Sector View

Goldman Sachs maintained buy ratings on other industry players, including Robinhood Markets, Inc. (HOOD) and Interactive Brokers Group Inc. (IBKR). The firm's view on Coinbase's subscription and services business, which now constitutes approximately 40% of its revenue, is also optimistic. This segment is expected to grow steadily, contributing to reduced earnings volatility as crypto use cases expand beyond trading.

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