Whalesbook
Premium Housing Outperforms
Premium under-construction housing continues to capture strong end-user interest, signaling a strategic shift in how consumers approach home purchases. Buyers are increasingly integrating property acquisitions into their long-term lifestyle and financial planning, a trend that propelled the segment's performance through 2025 and into early 2026 expectations. This resilience is bolstered by growing buyer confidence in project execution, clear infrastructure development pipelines, and improved regulatory transparency.
Price Appreciation and Buyer Shifts
Data from Savills India reveals that under-construction premium homes recorded price appreciation of up to 36% year-on-year across major urban centers in 2025. This growth outpaced completed inventory in several markets, underscoring a shift in buyer preference away from speculative activity. Experts point to increasing buyer comfort with committing early to projects from reputed developers, especially under the RERA (Real Estate Regulatory Authority) framework.
Sanjay Sharma, Director at SKA Group, noted that markets like Noida and Greater Noida have firmly transitioned into end-user-led segments. "Noida recorded the widest range of appreciation at 9–36% year-on-year for under-construction premium homes, underscoring genuine demand," Sharma stated, highlighting that buyers now prioritize long-term liveability, larger spaces, and integrated amenities over short-term price fluctuations.
Infrastructure and Long-Term Value
Ashok Singh Jaunapuria, Managing Director and CEO of SS Group, observed a similar trend in Gurugram, where buyers focus on future-ready communities. "In micro-markets like New Gurugram, under-construction homes saw price increases of 2–19% year-on-year, indicating buyers are investing in projects aligned with infrastructure growth and social amenities," he said. Design quality, open spaces, and sustainability features are key differentiators.
Infrastructure development, including expressways, metro extensions, and airport growth corridors, is a significant factor driving buyer confidence across the National Capital Region (NCR). Vishal Sabharwal, Head of Sales at Orris Infrastructure, explained that buyers in emerging corridors are entering projects early to capitalize on long-term value creation. "With large-scale infrastructure and economic planning underway, buyers understand that value in these locations will unfold over time," he commented.
Supply Dynamics and Outlook
Limited ready premium inventory in prime locations, coupled with newer specifications and proximity to upcoming infrastructure in under-construction projects, supports segment dynamics. Developers are adopting calibrated launch strategies, focusing on improved execution visibility. Paras Rai, Co-Founder and Managing Director of Property Master, views this as a pragmatic approach, balancing rational pricing with strong fundamentals. Industry participants anticipate continued activity in 2026, driven by steady end-user demand and better alignment between infrastructure timelines and project deliveries.