Mirana Toys Drives India's Global Toy Ambition with AR Innovation

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AuthorAnanya Iyer|Published at:
Mirana Toys Drives India's Global Toy Ambition with AR Innovation
Overview

Indian startup Mirana Toys is blending augmented reality, AI, and smart technology with physical toys. The IIT Bombay alumni-founded company, backed by a recent INR 57.5 Cr Series A funding, operates on a B2B-first model. Mirana aims to establish India as a global electronic toy manufacturing powerhouse, moving production from China and expanding its large-scale manufacturing capabilities in Ahmedabad.

From Smart Homes to Smart Play

Mirana Toys is scaling its ambition to put India on the global toy manufacturing map. The startup recently secured INR 57.5 Cr in its Series A funding round, propelling its mission to create tech-first, augmented reality (AR) enabled toys. Founded in 2021 by IIT Bombay alumni Devansh Sharma and Ravi Yadav, the company has pivoted from a smart home venture to focus on the intersection of manufacturing, software, and immersive play.

Scaling Manufacturing in India

The company is significantly expanding its manufacturing footprint in Ahmedabad, Gujarat. After outgrowing an initial facility, Mirana is constructing a new, large-scale plant expected to be one of India's largest electronic toy factories. This expansion is projected to generate substantial direct and indirect employment, aligning with government initiatives to boost domestic manufacturing and reduce reliance on imports.

Tech-Driven Innovation

Mirana Toys differentiates itself by integrating physical toys with mobile apps, games, and AR experiences. Its product line includes RC cars, AI-powered toys, and creative indoor games, all controlled via a proprietary mobile application. The company emphasizes in-house design and development, ensuring speed to market and innovation distinct from traditional toy concepts.

B2B-First Strategy and Market Reach

Operating primarily on a B2B-first model, Mirana Toys focuses on large-scale orders from brands and retailers. The startup aims to serve as an end-to-end toy design house and OEM manufacturer. While currently focused on the domestic market, with products available in over 4,000 retail stores and online platforms, international expansion is slated for the next six to twelve months.

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