Mahindra XUV 3XO EV Hits Market, Starts at ₹13.89 Lakh

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AuthorAnanya Iyer|Published at:
Mahindra XUV 3XO EV Hits Market, Starts at ₹13.89 Lakh
Overview

Mahindra & Mahindra launched its XUV 3XO EV, an electric subcompact SUV, starting at ₹13.89 lakh. Available in AX5 and AX7L variants, the EV targets urban buyers and competes with models from Tata Motors. Deliveries begin February 23, 2026.

Mahindra Enters Subcompact EV Segment with XUV 3XO

Mahindra & Mahindra officially launched the electric variant of its XUV 3XO SUV on Tuesday, stepping into the competitive subcompact electric vehicle market. The XUV 3XO EV starts at ₹13.89 lakh (ex-showroom) for the AX5 variant, with the AX7L model priced at ₹14.96 lakh. The company has scheduled the first deliveries to begin on February 23, 2026.

EV Powertrain and Performance

The electric SUV utilizes the same platform as its internal combustion engine (ICE) counterpart, which has seen significant sales success. The XUV 3XO EV replaces the traditional engine with an electric powertrain engineered for urban driving. It is equipped with a 39.4 kWh battery pack, offering a real-world driving range of up to 285 km. The motor produces 110 kW of power and 310 Nm of torque, enabling acceleration from 0-100 kmph in 8.3 seconds. Charging capabilities include 0-80% in approximately 50 minutes using a 50 kW DC fast charger.

Technology and Safety Features

Mahindra is offering the XUV 3XO EV with a suite of modern features. The AX7L variant includes Level 2 Advanced Driver-Assistance Systems (ADAS), encompassing functions like Lane Keep Assist, Forward Collision Warning, and Adaptive Cruise Control. Standard safety equipment across variants includes six airbags, Electronic Stability Program, and a Tyre Pressure Monitoring System. The vehicle also boasts a 360-degree surround view system and Adrenox connected car technology with over 80 features, including built-in Alexa and wireless smartphone integration.

Market Positioning and Competition

With this launch, Mahindra aims to capture urban consumers seeking a practical daily electric SUV. The XUV 3XO EV will primarily compete against established models such as the Tata Nexon EV and Tata Punch EV, which currently lead volumes in the affordable electric vehicle segment in India. Nalinikanth Gollagunta, CEO of Mahindra's Automotive Division, stated the EV is designed for reliability and to meet everyday mobility needs. The XUV 3XO EV sits below Mahindra's larger XUV400 EV in its domestic portfolio.

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