Toh bhaiyo aur behno, jaise ki aapne suna, Lemon Tree Hotels ne Odisha ki rajdhani Bhubaneswar mein ek naya license agreement sign kiya hai.
Is naye hotel ka naam hoga 'Lemon Tree Hotel, Satya Nagar' aur isme honge 50 rooms. Ye property unka tisra hotel hoga issi shahar mein, jo unki strategy ko dikhata hai ki woh important cities mein apna presence badha rahe hain.
Iss hotel mein sab kuch hoga – ek badhiya restaurant, banquet hall jaha shaadi-byaah ho sake, swimming pool aur fitness center bhi. Airport se sirf 5.4 km aur railway station se 3.2 km door hai, toh travel karna easy hoga.
Company ki growth strategy ekdum clear hai – woh apne network ko asset-light model par badha rahe hain, matlab zyada management aur license deals sign kar rahe hain. Currently, unke paas poore India mein 130 se zyada properties ka pipeline hai, jo ek zabardast number hai.
Abhi iss business mein competition bhi hai, jaise Indian Hotels Company Ltd aur Chalet Hotels bhi apne hotels expand kar rahe hain. Investors ko ab wait hai ki ye naya hotel kab tak operational hoga aur kaise perform karega. Waise, isme kuch risks bhi ho sakte hain jaise execution mein delays ya market mein competition.