Lemon Tree Hotels Northeast mein entry! Assam mein khola pehla hotel

TOURISM
Whalesbook Corporate News Logo
AuthorAnanya Iyer|Published at:
Lemon Tree Hotels Northeast mein entry! Assam mein khola pehla hotel
Overview

Arre yaar, Lemon Tree Hotels ne toh ek mast move mara hai! Unhone Northeast India mein, khaas kar Assam mein, apna pehla hotel khol diya hai. Isse company ki presence aur strong ho gayi hai.

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Yeh naya hotel, jiska naam hai 'Keys Select by Lemon Tree Hotels, Chirang', mein total 40 rooms hain. Ye company ke liye ek badi strategic move hai kyunki woh ab Northeast India ke emerging markets aur Tier-II cities mein apna footprint badha rahe hain.

Ye hotel Carnation Hotels Private Limited, jo ki Lemon Tree ki subsidiary hai, manage karegi. Location bhi mast hai, New Bongaigaon Railway Station se sirf 5 kilometer door aur Lokpriya Gopinath Bordoloi International Airport se 188 kilometer.

Asal mein, Lemon Tree ka strategy rehta hai ki woh management contracts ke through expand kare, jisse unhe zyada capital invest nahi karna padta. Isse woh India bhar mein 130 se zyada hotels tak pahunch gaye hain. Ye unke competitors jaise Indian Hotels aur ITC Hotels se alag hai jo aksar bade cities aur luxury segments par focus karte hain.

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