Mumbai ke advertising market mein Bright Outdoor Media ne apna naya khel shuru kar diya hai. Company ne **22** naye sites aur **104** displays add karke apni reach ko aur majboot kar liya hai.
Expansion ka naya plan
Bright Outdoor Media ne Mumbai Metropolitan Region (MMR) mein apni pakad bahut zyada strong kar li hai. Company ne joint venture partners ke saath milkar 22 nayi sites secure ki hain. Iska matlab hai ki ab total 104 naye advertising displays aur 53,898 square feet ka extra media space market mein available ho gaya hai.
Advertising sector mein kyun hai ye game-changer?
OOH (Out-of-Home) advertising mein location hi sab kuch hai. Jitni zyada prime locations, utne bade clients. Is move ke baad, company ka network aur bada ho gaya hai, jisse corporate advertisers ko attract karna ab aur aasaan hoga. Company ka focus digital LED billboards aur DOOH (Digital Out-of-Home) par kaafi heavy hai.
Background aur Financials
Company 1980 se market mein hai aur filhal 1,350 se zyada hoardings manage kar rahi hai. Mumbai ke 120 bade digital LED billboards mein se 50 se zyada par inka kabza hai. Agar financials ki baat karein, toh FY27 ke pehle chhe mahino mein company ne ₹71.85 Crore ka revenue aur ₹11.03 Crore ka net profit report kiya hai. Pichle saal, yaani FY26 mein, inka profit ₹24.05 Crore raha tha aur EPS ₹12.26 tha.