Senco Gold ka FOFO model kaise bachaya?
Is poori situation ka main reason Senco Gold ka business model hai, jisko woh log 'Franchisee Owned and Operated' yaani FOFO model bolte hain.
Is model mein, saara risk, jaise ki showroom mein rakha saara maal (inventory) aur uski security ka poora zimmewari franchisee ki hoti hai. Isliye, jab showroom mein chori hui, toh Senco Gold ko koi direct financial nuksaan nahi hua.
Baaki companies kya kar rahi hain?
Aisa nahi hai ki sab companyein aise hi kaam karti hain. Jaise Titan Company Ltd. apne Tanishq stores mostly khud run karti hai, toh unko aise incidents mein seedha nuksaan hota hai. Wahi, Kalyan Jewellers India Ltd. dono tarah se kaam karti hai - kuch stores khud ke hain aur kuch franchised.
Aage kya?
Senco Gold ne kaha hai ki woh affected franchisee ko support denge taaki woh is situation se nikal sakein. Investors ki nazar ab franchisee ke recover hone par aur Senco Gold ke FOFO network ke through expand karne par rahegi.