D.P. Abhushan ne Jabalpur mein apna 14th store khol diya hai, lekin is baar twist hai! Company ne pehli baar 'FOCO' (Franchisee Owned Company Operated) model try kiya hai.
Naya Business Model, Naya Style
D.P. Abhushan Limited ne Jabalpur ke Niwarganj Extension mein ek naya D.P. Jewellers showroom khola hai. Ye store 3,750 square feet mein phaila hua hai. Company ke liye ye bada milestone hai kyunki ye unka 14th store hai aur sabse zaroori baat—ye pehla FOCO model store hai.
Kya hai ye FOCO ka chakkar?
FOCO ka matlab hai 'Franchisee Owned Company Operated'. Iska seedha sa matlab hai ki paisa (Capital) partner laga raha hai, lekin store chalane ki zimmedari aur quality control pura D.P. Abhushan ka hai. Isse company ko bina zyada kharcha kiye bina tezi se Central India mein expand karne ka mauka milega.
Pilot project aur aage ka plan
MD Santosh Kataria ne saaf kar diya hai ki ye filhal ek pilot project hai. Company dekh rahi hai ki revenue-sharing aur customer response kaisa rehta hai. Agar ye Jabalpur wala experiment hit raha, toh aage aur bhi stores is model par aa sakte hain.
Investors ke liye dhyan dene wali baatein
Dekho bhai, naya model hai toh risk toh hota hi hai. Sabse bada challenge ye hai ki bina property ke maalik bane brand ki quality maintain kar paate hain ya nahi. Investors ko nazar rakhni chahiye ki ye store kitna revenue generate karta hai aur kya company agli quarterly reports mein iske acche numbers dikha pati hai.