OnMobile Global has launched its 'ONMO+ Smart Console' on Flipkart, entering the Indian direct-to-consumer gaming market. This strategic pivot aims to expand revenue streams beyond its traditional B2B focus by offering accessible, high-performance gaming via subscription.
OnMobile Global Ventures into B2C Gaming with ONMO+ Launch
OnMobile Global has launched its 'ONMO+ Smart Console' on Flipkart, marking its entry into the Indian direct-to-consumer (B2C) gaming market. The service is available at ₹4,999 for a 3-month subscription.
What just happened
OnMobile Global Limited has officially launched its 'ONMO+ Smart Console' in India through an exclusive partnership with e-commerce giant Flipkart. The offering bundles the Smart Console, a Pro Controller, and an access card, enabling users to game on various devices like TVs, laptops, tablets, and smartphones.
Why this matters
This launch represents a significant strategic shift for OnMobile Global, moving from its established B2B telecom-centric business to a direct-to-consumer model. This diversification aims to tap into the growing Indian gaming market and create a new revenue stream.
The backstory
Historically, OnMobile Global has focused on B2B services within the telecom sector. The company's move into B2C gaming signifies a deliberate effort to adapt to evolving market opportunities and consumer demands.
What changes now
The company is now directly engaging with end consumers, leveraging Flipkart's extensive distribution network. The service utilizes custom-built gaming GPU servers, developed in partnership with AMD and AsRock Rack, to deliver high-performance gaming without requiring users to buy expensive hardware.
Risks to watch
Key concerns include consumer adoption rates for this subscription-based model compared to traditional hardware purchases, and intense competition within the rapidly growing Indian gaming industry.
Peer comparison
The Indian gaming market is expanding, with various players offering hardware, software, and subscription services. OnMobile's approach focuses on accessibility through cloud gaming infrastructure and a subscription model.
Context metrics
The ONMO+ Smart Console is priced at ₹4,999 for a 3-month subscription and is launching on Flipkart on June 26, 2026, targeting the domestic Indian market.
What to track next
Investors will be keen to monitor user adoption rates, revenue generation from the B2C segment, and the overall impact of this new vertical on OnMobile Global's financial performance.