Jolly Plastic Industries has renamed itself Sahaj Digital Limited, pivoting from plastic trading to software development, AI, and fintech. A new investor, Bhaum Digital Ventures, now holds 72.61% after a preferential allotment.
Sahaj Digital Emerges from Jolly Plastic's Transformation
Sahaj Digital Limited, formerly Jolly Plastic Industries Ltd, is undergoing a significant business transformation. The company is pivoting from plastic and polymer trading to a technology-focused digital services model. It aims to operate in software development, artificial intelligence, e-governance, and fintech.
What just happened
Jolly Plastic Industries Ltd has officially changed its name to Sahaj Digital Limited. The company has secured a strategic investment from Bhaum Digital Ventures Private Limited, which subscribed to 1.77 crore equity shares at ₹10 per share, acquiring a 72.61% stake.
Why this matters
This name change and investment signal a complete shift in the company's business direction. Sahaj Digital will now focus on software development, AI, e-governance, and fintech, including plans for a B2B and B2C 'Super App'. Existing shareholders face dilution and a transition to a new sector.
The backstory
Previously involved in plastic and polymer trading, the company is now enabling operations in cloud computing, AI-driven solutions, digital commerce, financial inclusion, and data analytics. This follows a share swap agreement with Sahaj Retail Limited.
What changes now
A new management team has been appointed, including Mr. Shomik Kumar Mukerjee as Manager. New directors include Mr. Suvendu Chunder, Mr. Ananjan Mitter, and Mr. Kamal Nain Pandya. The registered office is also shifting from Gujarat to West Bengal.
Risks to watch
An auditor qualification notes the lack of an audit trail (edit log) in the accounting software for FY 2025-26. Management has committed to addressing this, but it is a governance watch point.
Peer comparison
As Sahaj Digital embarks on its tech journey, its peers will be companies in the software development and IT services sector, a stark contrast to its previous plastic trading operations.
Context metrics (time-bound)
For FY 2026 (ended March 31, 2026), revenue was ₹0.23 crore (up 32.8% from FY 2025's ₹0.17 crore), while net profit declined 40.1% to ₹0.01 crore from ₹0.02 crore in FY 2025. Basic and Diluted EPS fell by 40.0% to ₹0.0159 from ₹0.0265.
What to track next
Investors should monitor the company's execution of its new tech strategy, the development of its 'Super App', and how effectively the new management integrates and drives growth. The resolution of the auditor's qualification is also key.