Info Edge Increases Stake in Bijnis with Rs 5 Crore Investment

Investment: Rs 5 crore in Series B2 CCPS of Bizcrum Infotech Pvt. Ltd.
Stake: Post-investment ownership reaches 20.12% on a fully diluted basis.

Reader Takeaway: Info Edge continues its portfolio-led growth strategy, deepening involvement in B2B fashion marketplaces despite target losses.

What just happened

Info Edge (India) Ltd has announced a fresh investment of approximately Rs 5 crore in Bizcrum Infotech, which operates the B2B platform Bijnis. The transaction, executed through the company’s wholly-owned subsidiary Startup Investments (Holding) Ltd. (SIHL), involves the subscription of 23,683 Series B2 Compulsorily Convertible Preference Shares (CCPS) at a price of Rs 2,111.19 per share. Beyond the primary infusion, the subsidiary retains the option to purchase additional shares from existing investors within the next 90 days.

Why this matters

This investment highlights Info Edge’s commitment to its associate companies within the startup ecosystem. By increasing its stake to 20.12%, Info Edge demonstrates confidence in Bijnis’s business model, which focuses on a B2B marketplace for the footwear and apparel sector. The move is part of a larger, multi-investor financing round for the target entity.

The backstory

Bijnis has been scaling its operations in the quick commerce and fashion space. While its turnover reached Rs 113.89 crore in FY26, it reported a loss of Rs 44.04 crore. Info Edge remains a seasoned investor in the Indian startup space, viewing these capital deployments as long-term value creators aligned with its corporate investment strategy.

Risks to watch

Shareholders should monitor the target company's ability to turn profitable, as its current net worth stands at Rs 7.84 crore against significant operational losses. Additionally, the potential secondary acquisition remains subject to further definitive agreements, which adds a layer of uncertainty to the final stake percentage.

Context metrics

Bizcrum Infotech reported a turnover of Rs 132.62 crore in FY25, slightly higher than the Rs 113.89 crore recorded in FY26, suggesting fluctuating demand in the B2B fashion retail category.