Hinduja Global Solutions Launches Project GANGA in Uttar Pradesh

Hinduja Global Solutions' broadband arm, OneOTT Intertainment Limited (OIL), has officially launched Project GANGA.
Project targets 20 lakh household connections over the next 2-3 years.

What just happened

Hinduja Global Solutions (HGS) has initiated Project GANGA in partnership with the Uttar Pradesh State Transformation Commission. This project aims to bridge the digital divide by establishing a comprehensive broadband network across Uttar Pradesh. The initiative leverages the combined digital infrastructure of HGS, OIL, and NXTDIGITAL.

Why this matters

Project GANGA is poised to significantly expand HGS's reach in the broadband sector by focusing on last-mile connectivity in underserved areas. The project's success could drive revenue growth and enhance HGS's position in digital infrastructure development, aligning with government digital inclusion goals.

The backstory

Hinduja Global Solutions reported a consolidated total income of ₹4,857.0 crore for the financial year ending March 31, 2026. The company's broadband vertical, OneOTT Intertainment Limited, is central to this new initiative.

What changes now

The launch signifies a strategic move into large-scale state-backed digital infrastructure projects. HGS will deploy a decentralized model using local entrepreneurs (Digital Service Providers - DSPs) for last-mile delivery. This includes training, financing assistance under the state's CM-YUVA scheme, and technology support from OIL.

Risks to watch

Execution risks associated with onboarding a large number of DSPs and achieving the ambitious target of 20 lakh household connections within the stipulated timeframe need monitoring. The success of the decentralized model is crucial for cost-effective expansion.

Peer comparison

While specific peer project details are not provided in the filing, this project positions HGS against other telecom infrastructure providers and state-led digital initiatives in India.

Context metrics (time-bound)

• Target: 20 lakh household connections within 2-3 years.
• Target: 8,000 to 10,000 entrepreneurs empowered during the project duration.
• Target: 100,000+ employment generations (unspecified period).

What to track next

Investors should closely monitor the pace of household connections achieved, the successful onboarding and performance of Digital Service Providers, and the overall progress in bridging the digital divide in Uttar Pradesh.