ixigo Enhances Booking Experience with AI Seat Finder and RCB Partnership

Le Travenues Technology Ltd, operating as ixigo, has launched a new AI Seat Finder feature on its ConfirmTkt app. This tool uses conversational AI to help millions of users find confirmed train tickets by analyzing real-time availability. The company also announced the continuation of its marketing partnership with Royal Challengers Bengaluru (RCB). ixigo reported over 54 crore Annual Active Users in FY25.

AI Seat Finder Details

The new AI Seat Finder aims to simplify the train ticket booking process, which is often challenging due to waitlists and uncertainty. Announced on May 8, 2026, the feature provides users with clearer, real-time information on ticket availability.

RCB Partnership

In parallel with the tech launch, ixigo has unveiled a new marketing campaign featuring RCB players Virat Kohli, Rajat Patidar, and Venkatesh Iyer. This marks the third consecutive year of the partnership between ConfirmTkt and Royal Challengers Bengaluru.

Why This Matters

The AI Seat Finder is designed to greatly improve the user experience, making booking easier. By partnering with RCB, ixigo aims to reach millions of cricket fans during the ongoing season, boosting awareness and encouraging use of its new feature.

Background

ixigo acquired the train ticketing platform ConfirmTkt in 2017, strengthening its position in the train travel market. The extended RCB partnership shows a continuing strategic focus on using popular events for marketing.

What's New for Users and Marketing

Passengers now have an easier tool to secure confirmed train tickets thanks to improved AI insights into real-time availability. Marketing efforts are boosted through endorsements from RCB players, as the company plans to use the cricket season to gain more visibility.

Competitive Landscape

ixigo competes with larger Online Travel Agencies (OTAs) such as MakeMyTrip, which offers a wide range of travel services including flights and hotels. EaseMyTrip also operates in the same market, often competing on price for flights and hotels. ixigo differentiates itself with its focus on train travel and AI integration.

Key Figures

The ConfirmTkt app has over 18 crore users. ixigo reported over 54 crore Annual Active Users in FY25 on a consolidated basis.

Looking Ahead

• User adoption rates for the new AI Seat Finder.
• The effectiveness of the RCB marketing campaign on user acquisition and engagement.
• Any measurable increase in train ticket bookings following the launch.
• ixigo's future plans for integrating AI into other travel services.
• How other travel sites respond to similar AI booking tools.