Mphasis Appoints Rogayeh Tabrizi to Lead CPG and Decision AI

New Leadership Appointment

Mphasis has announced the appointment of Rogayeh Tabrizi as Executive Vice President for Consumer Packaged Goods (CPG) and Head of Decision AI. Her new role is effective April 21, 2026.

Tabrizi brings over two decades of expertise in data-driven insights, behavioral economics, and artificial intelligence.

Strategic Importance

This appointment is set to enhance Mphasis's leadership and strategic direction within the vital Consumer Packaged Goods (CPG) sector and its advanced Decision AI initiatives. Her experience suggests a strong focus on applying AI to create sophisticated decision intelligence solutions.

Background and Company Strategy

Mphasis, an AI-led, platform-driven company, has been actively investing in and promoting its artificial intelligence capabilities. The company launched its 'AI Without Intelligence Is Artificial™' campaign and developed platforms like Mphasis NeoIP™ and NeoRigal™ to improve its enterprise solutions.

This hiring follows Mphasis's strategic acquisition of Theory and Practice Business Intelligence Inc. (TAP), a firm specializing in AI-driven decision intelligence. Rogayeh Tabrizi, the founder and CEO of TAP, will now integrate her expertise and TAP's capabilities into Mphasis's AI framework, leading these divisions.

In January 2026, Girish Srikrishna Paranjpe assumed the role of Chairperson of Mphasis's Board, marking another significant leadership change.

Expected Impact

The appointment is expected to:

• Strengthen leadership within Mphasis's CPG vertical and its Decision AI capabilities.
• Integrate Theory and Practice Business Intelligence Inc.'s expertise and technology into Mphasis's AI offerings.
• Potentially accelerate the development and deployment of advanced AI solutions tailored for the CPG industry.
• Refine the strategic direction for Mphasis's data-driven decision-making solutions.

Potential Risks

In March 2026, Mphasis's board addressed a notice from SEBI regarding a brief chairperson transition, confirming the company's commitment to regulatory compliance while seeking a waiver.

Separately, a US court case involves a former employee alleging governance and security failures, claiming whistleblower immunity amidst accusations of impersonation and data misuse.

Competitive Landscape

Mphasis competes with major IT firms such as TCS, Infosys, Wipro, and HCLTech, all of which have strong AI and digital transformation practices and also serve the CPG sector. Tabrizi's specific expertise in behavioral economics and decision intelligence, combined with the TAP acquisition, could provide Mphasis with a competitive edge in specialized AI solutions for CPG clients.

Key Areas to Monitor

Investors and observers will likely track:

• The progress of integrating Theory and Practice Business Intelligence Inc. and its technology into Mphasis.
• The introduction of new AI-driven solutions or enhanced offerings for the CPG sector under Tabrizi's leadership.
• The impact of her strategic direction on Mphasis's client engagements and revenue growth in the CPG and Decision AI segments.
• The execution and market reception of Mphasis's advanced AI strategies.