Intellect Design Arena Powers OnCost Kuwait's Digital Transformation

Intellect Design Arena has announced that its eMACH.ai Retail 6DX platform is now being deployed for OnCost, a prominent FMCG retailer and wholesaler in Kuwait. This initiative is set to digitally transform OnCost's retail operations across its strategic branches.

The deployment involves transitioning OnCost from its legacy systems to a modern, cloud-native architecture built on microservices. The primary objective is to enhance customer experience by improving integration, inventory management, and checkout processes.

Deal Significance

This contract marks Intellect Design Arena's growing presence in the retail technology sector, expanding beyond its core financial services (BFSI) focus. The eMACH.ai Retail 6DX platform's deployment in Kuwait demonstrates its capacity to drive digital transformation for regional retailers.

For OnCost, adopting this advanced platform means modernizing point-of-sale (POS) systems, enabling AI-first loyalty programs, gaining real-time analytics, and achieving rapid scalability to support future growth.

Platform Background and Financials

Intellect Design Arena is a global fintech company, with its flagship eMACH.ai platform central to its offerings. This platform emphasizes composability, microservices, and AI to deliver advanced solutions across financial services and increasingly, in retail technology. The eMACH.ai Retail 6DX, specifically designed for in-store retail, was launched for the Middle East market in September 2024.

The company has been expanding its AI capabilities, notably with its Purple Fabric platform, and has secured significant deals with large e-commerce and logistics firms. Intellect Design Arena previously faced profitability challenges in late 2016, but recent performance indicates strong growth. The company reported robust financial results for Q2 FY26, with significant year-on-year growth in revenue and EBITDA, largely attributed to its eMACH.ai and Purple Fabric platforms.

Expected Outcomes

• OnCost will gain access to a modern, scalable, cloud-native retail technology infrastructure.
• Customers of OnCost can anticipate enhanced shopping experiences, including personalized loyalty programs and faster checkouts.
• Intellect Design Arena strengthens its position within the Middle East retail technology market.
• The deployment serves as validation for the eMACH.ai Retail 6DX platform's effectiveness in driving digital transformation for FMCG retailers.

Competitive Landscape

Intellect Design Arena operates in a competitive market. Key rivals in the broader digital transformation and banking technology sectors include TCS, Infosys (with its Finacle suite), and Temenos, a leading global banking software provider. While these competitors offer comprehensive solutions for financial institutions, Intellect Design Arena differentiates itself with an AI-first approach and composable platforms such as eMACH.ai.

Recent Financials

• Intellect Design Arena reported 34% year-over-year revenue growth, reaching INR 789 Cr in Q2 FY26.
• EBITDA saw a 68% year-over-year surge, totaling INR 184 Cr in Q2 FY26.