Panorama Studios Establishes UAE Subsidiary for Global Content Push

Panorama Studios is set to establish a wholly-owned subsidiary in the United Arab Emirates (UAE). The company will hold 100% of this new international arm, which will begin with an initial subscription of up to AED 1,00,000.

Board Approves International Unit

The Board of Directors at Panorama Studios has approved the formation of this wholly-owned subsidiary in the UAE. This new entity will be responsible for international content acquisition, development, and adaptation. Its primary focus will be distributing movies in languages beyond Indian and English across theatrical releases, over-the-top (OTT) platforms, and other channels. The subsidiary will also manage related intellectual property rights. The incorporation process is expected to be completed within six months, pending necessary regulatory approvals in the UAE.

Strategic Push for Global Markets

This move is a significant strategic step for Panorama Studios, aiming to tap into global markets and diversify revenue streams beyond India. By establishing a presence in a key international hub like the UAE, the company expects to enhance its reach for content acquisition and distribution in non-traditional territories. The subsidiary is designed to be a dedicated arm for globalizing its film portfolio, potentially unlocking new growth avenues and increasing its international brand visibility.

Company Background and Prior International Efforts

Panorama Studios International Limited, formerly known as Apunka Invest Commercial Limited, has a history dating back to 1980 and is based in Mumbai. The company has previously explored international avenues, including a development agreement for English motion pictures and partnerships for Punjabi films. Panorama Studios already has an established footprint in the Middle East, with a UAE-based entity and existing trade receivables from the region, indicating prior engagement in international distribution channels. This global expansion complements recent strategies, such as a significant Rs 100 crore collaboration for Malayalam films, showcasing its approach to expanding in regional cinema alongside global ambitions.

Industry Landscape

Panorama Studios operates in a competitive landscape. Peers like Eros International Media Ltd have established distribution networks in over 50 countries, while Balaji Telefilms Ltd leverages digital platforms like ALTBalaji for international content reach.

Financial Context: Middle East Trade Receivables

As of September 30, 2025, trade receivables from a Middle East-based entity, Panorama Global Studios Media Studies and Consultancies co. L.L.C., stood at approximately INR 10.68 Crore. This figure highlights the company's existing financial ties and operations within the region.

Future Milestones

Key developments to watch include the completion of the subsidiary's incorporation within the projected six-month timeline and the successful acquisition of all required statutory and regulatory approvals from UAE authorities. Following these steps, announcements regarding the new subsidiary's first international content acquisitions or distribution deals are anticipated. The performance of this new unit in expanding global market share and revenue generation will also be closely monitored.