PVR Inox Expands Jaipur Footprint With State's First IMAX Screen

949 total seating capacity added at new 5-screen Pacific Mall property.
1,802 total screens now operated by PVR Inox across 114 cities.

Reader Takeaway: Expansion in key urban markets strengthens competitive positioning, though high capital expenditure remains a sector-wide pressure point.

What just happened

PVR Inox has launched its 8th cinema property in Jaipur, Rajasthan, located at Pacific Mall in Mansarovar. The new 5-screen multiplex introduces the first-ever IMAX auditorium to the state of Rajasthan. The facility is equipped with 4K laser projection, next-generation 3D technology, and Dolby Surround Sound. Alongside the IMAX screen, it features four premium mainstream screens and includes amenities such as 'Celebrity Recliners' and automated self-ordering food kiosks.

Why this matters

The launch is strategically timed to coincide with the upcoming festive season and the release of major film titles. By introducing premium formats like IMAX into new regional markets, PVR Inox is attempting to drive higher average ticket prices (ATP) and enhance the overall out-of-home entertainment experience to compete with rising digital consumption trends.

Network and Operational Scale

With this addition, PVR Inox continues its consolidation in tier-1 and tier-2 urban centers. The company now operates 1,802 screens across 359 properties in India and Sri Lanka. Jaipur remains a key focus area for the company, with its local footprint now standing at 78 screens.

What to track next

Investors should monitor the occupancy levels at this new location and the broader trend in premium format adoption across the company's regional properties. The ability of such premium formats to sustain footfalls during non-festive periods will be a key metric for long-term revenue growth.