Ethos Limited will host the 2026 Grand Prix d'Horlogerie de Genève (GPHG) Exhibition in Mumbai, marking a significant event for India's luxury watch market. The exhibition, known as the 'Oscars of Watchmaking,' will showcase finalist timepieces.

Ethos Ltd to Host 'Oscars of Watchmaking' in Mumbai

The 2026 Grand Prix d'Horlogerie de Genève (GPHG) Exhibition will be held in Mumbai, India, from September 28 to October 1, 2026. Ethos Limited, a leading luxury watch retailer, announced it will host this prestigious event, often referred to as the 'Oscars of Watchmaking.' The exhibition will feature finalist timepieces from the competition across 15 categories.

Reader Takeaway: Event boosts brand prestige; no immediate financial impact.

What just happened

Ethos Limited announced it will host the 2026 Grand Prix d'Horlogerie de Genève (GPHG) Exhibition in Mumbai. This event is a globally recognized showcase for the finest timepieces in watchmaking.

Why this matters

Hosting the GPHG Exhibition elevates Ethos's brand presence and reinforces its position in India's luxury watch market. It signifies India's growing importance in the global horology scene and its expanding collector base.

The backstory

Ethos Limited operates over 100 boutiques across India, supported by an omnichannel platform and after-sales services. The company is a dominant player in the Indian luxury watch retail segment.

What changes now

This event is a strategic branding initiative that strengthens Ethos's association with global luxury standards and its commitment to developing fine watchmaking culture in India. It aims to deepen engagement with high-net-worth collectors.

Risks to watch

No immediate financial implications or operational risks are disclosed in this announcement. The event is primarily a branding and market development initiative.