Eveready Expands Production with India's First Alkaline Battery Plant in Jammu

Eveready Industries India Ltd officially opened its first alkaline battery manufacturing plant in Jammu on April 22, 2026. The modern facility represents an investment of approximately ₹200 crore and is set to add an annual installed capacity of 456 million units, with a peak production target of 360 million batteries per year. This significant expansion aims to bolster the 'Make in India' initiative and enhance domestic capabilities for high-performance batteries.

Strategic Importance

The new Jammu plant is a key development for India's self-reliance goals, known as 'Atmanirbhar Bharat'. By boosting local alkaline battery production, Eveready intends to reduce the country's dependence on imports. This strengthens the national supply chain for essential battery products and is expected to improve cost efficiencies. The increased capacity positions Eveready to meet growing consumer and business demand for power-intensive electronic devices.

Project Background

This greenfield facility was part of Eveready's strategic expansion to scale up manufacturing operations. The company had previously acquired land for the project, with initial expectations for commercial production by the end of FY26. The estimated investment for this expansion was between ₹180-200 crore.

Local Impact and Sustainability

The plant is projected to create over 500 direct and indirect jobs in the Jammu region, contributing to local economic development. Demonstrating a commitment to sustainability, the facility includes a 1 MW rooftop solar installation and a 275 KLD rainwater harvesting system.

Enhanced Market Capabilities

With this substantial new capacity, Eveready is set to grow its business-to-business (B2B) and original equipment manufacturer (OEM) segments. This includes opportunities for white labelling its products for other brands. Reduced reliance on overseas suppliers also enhances supply chain security.

Industry Landscape and Risks

Eveready operates in a highly competitive battery market. Key rivals include Exide Industries Ltd. and Amara Raja Energy & Mobility Ltd., both significant players also focusing on evolving technologies like lithium-ion. Indo National Ltd. (Nippo) and Panasonic Energy India are also competitors in primary battery segments. Previously, Eveready faced regulatory scrutiny, receiving a ₹171.55 crore fine from the Competition Commission of India (CCI) in 2018 for alleged cartelisation in pricing zinc-carbon dry cell batteries.

What to Track Next

Investors and industry observers will be watching the speed of the plant's ramp-up to full capacity. Key indicators include Eveready's success in capturing market share, the plant's contribution to revenue and profitability, and the extent to which domestic production reduces India's battery import bill. The company's strategy for entering export markets and the success of its white labelling initiatives will also be closely monitored.