Urban Company's Native Business Sees Explosive Growth in FY26

Urban Company's Native business revenue reached ₹267 crore in FY26, marking a 130% year-on-year increase. Net Transaction Value (NTV) for the segment grew 122% to ₹345 crore.

Reader Takeaway: Triple-digit growth in revenue and NTV; integrated service-product model shows strong customer loyalty.

What just happened

Urban Company announced significant financial and operational milestones for its Native business unit in FY26. Revenue from operations for this segment grew by an impressive 130% compared to the previous year, reaching ₹267 crore. Concurrently, the Net Transaction Value (NTV), a key metric for platform activity, saw a 122% year-on-year rise, totaling ₹345 crore.

Why this matters

This strong growth indicates the successful scaling of Urban Company's Native business. The company's strategy of integrating hardware products with its service network appears to be resonating with customers, as evidenced by a 75% customer renewal rate within this segment. This suggests a viable model focused on lifecycle value and customer retention.

The backstory

The company has been working to redefine home appliance ownership by combining its established service network with hardware offerings. This approach aims to build long-term customer relationships and recurring revenue streams, moving beyond traditional one-time sales.

What changes now

Urban Company has also expanded its Native product line with the launch of M3 and M3 Pro water purifiers, priced from ₹22,000. These purifiers feature a 3-year warranty, long-life filters requiring minimal service, app integration, 100% RO purification, and a stainless-steel tank.

Risks to watch

Sustaining these high growth rates as the business scales and competition intensifies will be a key challenge. Profitability of the integrated model also needs continuous monitoring.

Peer comparison

While specific direct comparisons are difficult without more granular data, Urban Company's approach differs from traditional appliance manufacturers who primarily focus on unit sales. Its model competes on service and lifecycle value.

Context metrics (time-bound)

For the 9 months of FY26, active service professionals (excluding InstaHelp) earned an average monthly net income of ₹28,322. The top 5% of these professionals earned approximately ₹51,673 per month.

What to track next

Investors will be keen to see if the Native segment continues its triple-digit growth trajectory and how its profitability contributes to the overall platform's financial health. The integration and adoption of new hardware products will also be closely watched.